Since December, I’ve been working feverishly behind the scenes to re-evaluate and re-design all things surrounding the kindly brand, and I couldn’t be more excited to finally share the big reveal! The decision to rebrand was not one I took lightly – the work alone entailed a number of long nights, extensive brainstorming, and learning […]

I am SO excited to share a little bit of the thought process and rationale behind the huge decision to rebrand Kindly by Kelsea. After months and months of consideration and facing the tough questions (Is it really necessary? Should we bother with moving website platforms? Do I have the time to devote to this project? What about the business name?), I can confidently say it was worth all of the blood, sweat, and tears it took to get here.