Finding your brand’s “seasonal personality” can be hugely helpful in determining a color palette that will serve your business well. What’s a brand season, you ask? Essentially, it’s a way to uncover the attributes or tone of your business and select a color palette that *naturally* fits that particular feel.
Despite its original intention to appeal exclusively to photographers, Showit has since evolved into a platform serving countless creatives and small businesses seeking a visually-driven design without the hassle of coding. AKA – it’s a designer’s dream! Showit’s ease of use, design flexibility, top-notch customer service, and integration options make it easy to love; however, it’s NOT the perfect platform for *every* business under the sun.
We all know that 2020 has been….a “year,” to say the least. Between a global pandemic, political unrest, small businesses closing left and right, and a number of other challenges, many of us have been awaiting the end of this season with fervor. I get it – trust me! But I’m also here to argue that 2020 wasn’t ALL bad. After all, gratitude is a practice, right?
Since December, I’ve been working feverishly behind the scenes to re-evaluate and re-design all things surrounding the kindly brand, and I couldn’t be more excited to finally share the big reveal! The decision to rebrand was not one I took lightly – the work alone entailed a number of long nights, extensive brainstorming, and learning […]
I am SO excited to share a little bit of the thought process and rationale behind the huge decision to rebrand Kindly by Kelsea. After months and months of consideration and facing the tough questions (Is it really necessary? Should we bother with moving website platforms? Do I have the time to devote to this project? What about the business name?), I can confidently say it was worth all of the blood, sweat, and tears it took to get here.
