I am SO excited to share a little bit of the thought process and rationale behind the huge decision to rebrand Kindly by Kelsea. After months and months of consideration and facing the tough questions (Is it really necessary? Should we bother with moving website platforms? Do I have the time to devote to this project? What about the business name?), I can confidently say it was worth all of the blood, sweat, and tears it took to get here.