dependable
friendly
playful
encouraging
organized
get-it-done

brand tone

In consideration of the multi-faceted nature and reach of the Kat Schmoyer brand, the Kindly team created a colorful, polished, and recognizable design to communicate Kat's heart for helping small business owners reach their utmost potential. Playful elements combined with strong, confident typography work together to accomplish the desired balance between her friendly yet action-oriented nature. Overall, a vast suite brand marks and patterns set the tone for a brand in perpetual evolution, while laying the foundation for successful brand consistency to come.

kat schmoyer

brand design

"Kelsea was attentive, detail-oriented & overall the perfect designer for my new brand!! I really appreciate that she and her team adhered to the project timeline and were great about communicating."