uncovering your brand's 

je ne sais quoi

is our passion and promise.


If you're tired of spinning your wheels (and time!) on a whole lot of DIY branding.

If you're desperate for guidance with your visuals (from people who have your BEST interest at heart).

If you're missing out on your ideal client, and you know your brand is part of the problem. 

If you feel disconnected to your brand, and you're ready for something meaningful. 

it's simple, really.

we're here to help.

We care about your business as much as you do and promise to treat you like a friend, right from the start.

Great designs are more than just good lookin' - they perform, convert, and captivate your ideal audience.

We're the branding experts, but you're the industry expert! Together, we'll create something perfect.

We like to think of this as our secret weapon. Storytelling elements serve as the great connector between you and your ideal client.

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.02

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our core values

go beyond "pretty"

your story matters

 kind > cool

collaboration is key

.02 beyond "pretty"

.04 your story matters

.01 kind > cool

.03 collaboration is key

We care about your business as much as you do and promise to treat you like a friend, right from the start.

Great designs are more than just good lookin' - they perform, convert, and captivate your ideal audience.

We're the experts in branding, but you're the expert in your industry. Together, we'll create something perfect!

We like to think of this as our secret weapon. Storytelling elements serve as the great connector between you and your clients.

our core values

In fact, my journey first started in a small editorial cubicle in 2012, where recently-graduated me had landed her “dream job" working alongside the talented writers at Southern Living magazine. I was passionate about storytelling and downright determined to establish myself as the next great American journalist.

Except.... I quickly realized that my dream job had nothing to do with writing at all.

Fascinated by the art department, I studied designers piecing together layouts, formatting cover designs, and strategizing styled shoots whenever I had the chance. Their work not only supported the editorial story (bringing words into vivid color!), it actually helped SELL the story in the first place.

Fast forward over a period of five years, a few cross-country moves, and several years in brand marketing, when my sweet hubby surprised me with a new laptop for my birthday. I immediately enrolled in a few design classes, and that little seed of faith was all I needed to start dreaming of the possibilities.

Like any list-abiding, goal-chasing Enneagram 1, my hobby quickly turned  into a full time business when I launched Kindly by Kelsea in 2018. I am so thankful to do this work every single day, and I'm so glad you're here!

owner + lead designer

hey, friend! I'm kelsea

Honestly, I never imagined this WOULD be my future. 

Since then, this surprise-of-a-business has grown into a surprise-of-a-blessing because it allows me to meet, support, and dig deeper with entrepreneurs who inspire me daily.

oui! that's you!

I love adding personal touches to our sweet little home. Eclectic vintage finds and colorful throw pillows are my favorite.

meet kelsea (irl)

99% of the time, you'll find me:

It's my well-known guilty pleasure, and I always go if I need a dose of non-digital inspiration. I've got big dreams to collaborate with their brand and a few others - one day!

fixing up our bungalow

browsing anthropologie

Gifts are my love language, and nothing makes me happier than showering my family, friends, and clients with a little something special!

gift-giving

When i'm not designing, I instruct at a barre fitness studio! My overall sanity is a mess without a class a few times a week.

My hubby and I made it a goal to travel abroad at least once a year! (I minored in French, so Paris, in particular, will always have a special place in my heart).

at the barre studio

up in the air

Year-round, I'm an iced coffee drinker! The Salted Sweet Cream Cold Brew is my go-to! SO BASIC, I know. But, also SO DELICIOUS.

sipping on coffee

a whole lot!

at kindly, we love our clients

take a peek at some of our favorite projects and get to know the rest of the kindly family!