we know from experience

crafting a meaningful brand entails pulling out pieces of your story

in a way that effortlessly attracts your dream clients and customers

our proven process

To ensure we can create something *truly* unique for your business, an in-depth strategy session is at the start of every design. Beginning with an extensive brand discovery questionnaire, a collaborative inspiration board, and a face-to-face (or Zoom!) strategy call, we'll dig deep into the heart of your business, your ideal client, and your personal tastes to uncover how to best approach your brand design.


one: strategize

Once we establish your brand's strategic direction, we get to the (really) fun part: brand development! Our team will set aside a few weeks to conduct typography research, brainstorm logo structures, and illustrate any additional components of your brand design. We believe no two brands are the same, so this process looks a little different for every client! 

Then, we compile our final designs into a formal brand presentation and share over an in-person meeting or Zoom call to provide you with the full context of our how and why behind the design. 

two: develop

Following any necessary tweaks to your chosen brand design, we’ll place each logo mark, color swatch, and brand detail into an extensive brand guidelines document. This document is created *specifically* for your brand with the hope of helping you maintain consistency and feel completely confident executing your visual presence in all seasons of your business (yes, it's THAT good!).

three: refine

Now that you have your brand in hand, it's time to reveal it to the world! *Cue the confetti!* If your package contains additional collateral pieces or website design, we'll work to make sure everything is polished, professional, and unique to you. Then, we prepare a set of launch graphics and work alongside you to develop a launch strategy that allows for maximum exposure and celebration! 

four: implement

The entire experience from the very first email made me feel like I was their only client. No detail in communication was spared. I knew exactly what to expect and when to expect it. The end result is perfect and the best part is that as our brand evolves, our branding is leading and guiding us on our journey. This team is seriously the best!

- danielle, little paper boat

"it was truly the most perfect process. everything was magical and our new branding has completely legitimized our brand."

I cannot even begin to describe how incredible it was to work with this team. They will push you out of your comfort zone and put so much thought + strategy into every decision they make. Where many designers have a particular style they subscribe to, this team just seems to have a way of creating things that is completely unique to each client and THEIR clients. They are patient, communicative and will absolutely tell you in the kindest way possible if they think you're asking for something that goes against your overall goal. All together, the experience was incredible and WILDLY worth the wait. I noticed immediately the transition in how people approached and interacted with my business. 

- nikki, nvious business strategies

"they offer the perfect balance of getting to know what you want and love while still very much focusing on what will be best for your brand itself."

Each step of the Kindly client process was enjoyable and straightforward. Kelsea was thorough and attentive. I LOVE the style guide and reference it constantly. It is such a valuable tool and the glue that holds the whole brand together for me. I never feel lost while designing things like a pricing guide or Instagram story template now!

- ali, ali minetree

"the final design felt like it was designed by my best friend or sister! i actually teared up when i saw the logo because it was so perfect."

merci, beaucoup!

kind client words

our offerings

let's get to the good stuff.

timeline: 5-7 weeks

basic brand identity 

essential collection

brand consultation

BRAND MOOD BOARD

COLOR PALETTE

TYPOGRAPHY DIRECTION

CUSTOM PRIMARY LOGO

Custom secondary logo

custom submark logo

extensive brand style guide

01.

COLLABORATIVE PINTEREST BOARD

brand launch graphics

timeline: 6-8 weeks

extensive brand identity

expanded collection

brand consultation

BRAND MOOD BOARD

BRAND COLOR PALETTE

TYPOGRAPHY DIRECTION

CUSTOM PRIMARY LOGO

CUSTOM SECONDARY LOGO

CUSTOM SUBMARK LOGO

CUSTOM STAMP LOGO

(1) CUSTOM BRAND PATTERN/Icon Set

02.

EXTENSIVE BRAND STYLE GUIDE

brand launch graphics

COLLABORATIVE PINTEREST BOARD

timeline: 12-15 weeks

brand + web

complete collection

brand consultation

BRAND MOOD BOARD

BRAND COLOR PALETTE

TYPOGRAPHY DIRECTION

CUSTOM PRIMARY LOGO

CUSTOM SECONDARY LOGO

CUSTOM SUBMARK LOGO

CUSTOM STAMP LOGO

(1) CUSTOM BRAND PATTERN

03.

6-PAGE CUSTOM SHOWIT WEBSITE

blog setup

website training call

TWO WEEKS OF WEB SUPPORT

EXTENSIVE BRAND STYLE GUIDE

brand launch graphics

COLLABORATIVE PINTEREST BOARD

we're a match made in design heaven if...

You believe in the power of storytelling. We promise - even if you don't think you have one to share, you do! We’ll get to that.

You TRUST the design process and want a design team who will have creative ideas about your overall brand.

You’re not afraid of an artistic touch! Dreamy color combinations, pops of passion, and quirky, whimsical patterns are our jam.

Your heart skips a beat at the sight of fun typography, playful colors, artful design elements, and a meaningful story behind it all. Good, cause US TOO!

You've done your research, and you already have a firm idea of who your ideal client is in the marketplace.

You're organized and eager to work with a designer who operates on a specific design schedule (fellow list-makers - we're with you!).

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interested in learning more?

If you're interested in working with us, please complete a client application to join our prospective client waitlist! We're opening spots for 2023 clients in May.

we're delighted to hear it!

Existing Kindly clients are given exclusive access to our team for a pre-scheduled, uninterrupted period of time. Those social graphics you've been putting off? We're on it! The welcome packet you meant to create months ago? No sweat! Book our team for the day and we'll chip away at your priority list of design projects to help up-level and refresh your brand.

designer day rate

one day. endless possibilities.

for past or present clients

 introducing the 

frequently asked questions

I JUST NEED A LOGO. CAN YOU HELP?

Unfortunately, we are unable to offer single logo designs at this time. Our "Essential" brand collection is ideal for those seeking just the "basics" for their business!

Do you offer an only-web design package?

We do not. We only offer web design to clients who have walked through the branding process with us to ensure we have all of the brand assets and guidelines we need to build an effective and beautiful site!

How long is the process?

Once your start date rolls around, our basic brand development process is 5-6 weeks. More extensive brands take 6-8 weeks. Our web development process is 12-15 weeks long and includes the branding process!

do you offer payment plans?

Yes, absolutely! We are flexible with payments plans and most of our clients opt for either a 4 or 6 month payment plan structure. Due to the nature of our booking process, we do require an initial deposit to hold your spot on our calendar!

DO YOU OFFER RETAINER SERVICES?

At this time, we no longer offer retainer services. However, for past or existing Kindly clients, we offer a designer day rate service.

CAN I CREATE A CUSTOM PACKAGE?

Absolutely! At Kindly, we believe custom packages are one of the best ways to fully and effectively meet our clients' needs. Get in touch and we'll work on a custom proposal together!

what if I have some old brand assets that i want to keep using? 

We typically recommend that if you want to invest in branding, you go "all-in" with our process and start from scratch. We want to make sure that we serve both YOU and your ideal client in the best way possible. If that strategy allows us to include old brand assets (like an illustration or a particular brand color), we'll take that into consideration!

who will i be working with?

At Kindly, every client is served by our small-but-mighty team. Kelsea takes the lead on brand development with our other designers working under her to fully bring brands to life through collateral design and web development. Our project manager assists with communication and other behind-the-scenes tasks while our virtual assistant makes sure on- and off-boarding goes smoothly. The client experience is one of the things we do best, so sit back, relax, and trust us with this process!

WHY DO YOU DESIGN ON SHOWIT?


After experimenting with several website platforms, we believe Showit is the best of the best for many reasons. Aside from being incredibly user-friendly (trust us - anyone can navigate it!), Showit also allows for fully comprehensive designs to bring your brand to life in the best way possible. 

do you offer support with search engine optimization? 

We offer basic seo in our web development package, including image tags, text tags, etc. For advanced seo needs, we recommend contacting a specialist!

I'M READY TO BOOK! WHAT'S NEXT?

First, we'll schedule a time to chat and ensure we're a fit together! Then, we require your initial deposit and a signed contract to reserve your date. Please note: Our calendar typically books out 6+ months in advance!