FUN
MODERN
CREATIVE
FEMININE
IMAGINATIVE

brand tone

Aniston Lane is an Etsy shop where customers can find thoughtful, custom and sentimental gifts. The goal with this rebrand was to reflect a warm, artisan and joyful aesthetic that embodies the tastes of potential and ideal clients through a combination of creative, abstract illustrations, handwritten typography and playful influences. 

aniston lane

brand design

"I feel much more polished and confident in sharing my brand. The Kindly team easily got my brand and the end result is perfectly on point! They were amazing to work with - easy and efficient with great communication."